Shinsegae, Nexon, SK jump on to Avengers bandwagon

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Shinsegae, Nexon, SK jump on to Avengers bandwagon

Actor Robert Downey Jr., center, pats the shoulder of actor Jeremy Renner, right, and actress Brie Larson during an Asia Press Conference to promote 'Avengers: Endgame' in Seoul, Monday. / AP-Yonhap

By Baek Byung-yeul

Poster for Marvel Mania marketing. / Courtesy of Disney Korea
Shinsegae, Nexon and other companies are rushing to cash in on the highly anticipated Hollywood superhero film "Avengers: Endgame," which is just around the corner, according to the companies, Monday.

"Avengers: Endgame," opening in Korean theaters on April 24, is regarded as a guaranteed box office hit given the previous two "Avengers" films garnered more than 10 million viewers respectively.

Starfield shopping mall, operated by retail giant Shinsegae Group, said it would launch pop-up stores to sell products related to Marvel's superheroes at its three shopping malls in COEX, Hanam and Goyang through May 2.

A spokesperson said the pop-up stores were officially authorized by Disney, which owns Marvel Studios. The pop-up stores will have photo zones so visitors can take photos with life-size likenesses of Marvel characters including Thanos. There will also be a concert of songs featured in Marvel films' soundtracks.

"We hope visitors can enjoy various kinds of Marvel content at the Starfield shopping malls," the spokesperson said.

Nexon, a local games company, said it had added a new stage to its strategic card battle mobile game "Marvel Battle Line."

The mobile game, which is based on Marvel Entertainment's superheroes, has a new in-game stage about a battle between Thanos and the superheroes.

SK Broadband, an SK Group fixed broadband subsidiary, said it would offer a package related to Marvel's superhero films.

The package includes tickets to the new "Avengers" film and a video-on-demand coupon for Marvel's superhero films as well as a limited edition of an Iron Man figure.

SK Broadband expects the Iron Man figures will be especially popular because they are produced by renowned figure toy manufacturer Beast Kingdom.

Disney Korea said 23 companies had joined the Marvel mania and their marketing programs would feature Marvel superheroes through May 12.


Actor Robert Downey Jr., center, pats the shoulder of actor Jeremy Renner, right, and actress Brie Larson during an Asia Press Conference to promote 'Avengers: Endgame' in Seoul, Monday. / AP-Yonhap

By Baek Byung-yeul

Poster for Marvel Mania marketing. / Courtesy of Disney Korea
Shinsegae, Nexon and other companies are rushing to cash in on the highly anticipated Hollywood superhero film "Avengers: Endgame," which is just around the corner, according to the companies, Monday.

"Avengers: Endgame," opening in Korean theaters on April 24, is regarded as a guaranteed box office hit given the previous two "Avengers" films garnered more than 10 million viewers respectively.

Starfield shopping mall, operated by retail giant Shinsegae Group, said it would launch pop-up stores to sell products related to Marvel's superheroes at its three shopping malls in COEX, Hanam and Goyang through May 2.

A spokesperson said the pop-up stores were officially authorized by Disney, which owns Marvel Studios. The pop-up stores will have photo zones so visitors can take photos with life-size likenesses of Marvel characters including Thanos. There will also be a concert of songs featured in Marvel films' soundtracks.

"We hope visitors can enjoy various kinds of Marvel content at the Starfield shopping malls," the spokesperson said.

Nexon, a local games company, said it had added a new stage to its strategic card battle mobile game "Marvel Battle Line."

The mobile game, which is based on Marvel Entertainment's superheroes, has a new in-game stage about a battle between Thanos and the superheroes.

SK Broadband, an SK Group fixed broadband subsidiary, said it would offer a package related to Marvel's superhero films.

The package includes tickets to the new "Avengers" film and a video-on-demand coupon for Marvel's superhero films as well as a limited edition of an Iron Man figure.

SK Broadband expects the Iron Man figures will be especially popular because they are produced by renowned figure toy manufacturer Beast Kingdom.

Disney Korea said 23 companies had joined the Marvel mania and their marketing programs would feature Marvel superheroes through May 12.


Baek Byung-yeul baekby@koreatimes.co.kr


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