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Millennials behind Queen's successful Seoul concert

Hyundai Card's millennial employees pose at the company's in-house hackathon in this October 2019 file photo. / Courtesy of Hyundai Card
Hyundai Card's millennial employees pose at the company's in-house hackathon in this October 2019 file photo. / Courtesy of Hyundai Card

Young workers play key roles at Hyundai Card

By Park Jae-hyuk

Legendary British rock band Queen's two concerts that took place in Seoul, Jan. 18 and 19, collectively attracted 46,000 fans, most of whom were part of the "millennial generation" born between 1980 and 2000.

Behind the huge success were also the millennial employees of Hyundai Card, the event's sponsor.

During the credit card issuer's in-house hackathon held in October last year, the young employees suggested a collaboration with the nation's largest e-book platform provider Millie's Library to make an audio guidebook telling the story behind Queen.

Hyundai Card accepted the idea and renowned music critic Bae Soon-tak participated in the project as a "docent."

The company said the idea from millennials was a big help to its project team in charge of planning the concert, because the team was looking for various ways to promote the event.

Hyundai Card associate Choi Seok-won, who proposed the idea, said: "When I changed my career to marketing recently, I was uncertain of my ability for planning, but the hackathon made me brave."

This is not the only example that shows the important roles of the card firm employees born after 1980.

Hyundai Card has the "Millennial Board," which allows young employees to have direct communication with top executives.

The employees meet with the executives at least once a month.

Topics they discuss range from ideas about new businesses to systems of their company, difficulties in their work and personal matters such as career paths.

Hyundai Card has accepted some of their ideas.

For example, the board members came up with an idea of running the "annex to Hyundai Card Da Vinci Motel," a disco club which opened in October on the sidelines of the "Da Vinci Motel" event that presented performances and talk shows by prominent figures in the nation's culture industry.

This allowed over 5,000 visitors to enjoy various finger foods, photo zones and music from DJs.

"I realized that I can be more confident in my work when I am authorized and cut the red tape," said Hyundai Card associate Ma Min-kook, who proposed the idea. "I was able to do this work more efficiently, because I was able to make direct proposals to the supervisor of the event."


Hyundai Card's millennial employees pose at the company's in-house hackathon in this October 2019 file photo. / Courtesy of Hyundai Card
Hyundai Card's millennial employees pose at the company's in-house hackathon in this October 2019 file photo. / Courtesy of Hyundai Card

Young workers play key roles at Hyundai Card

By Park Jae-hyuk

Legendary British rock band Queen's two concerts that took place in Seoul, Jan. 18 and 19, collectively attracted 46,000 fans, most of whom were part of the "millennial generation" born between 1980 and 2000.

Behind the huge success were also the millennial employees of Hyundai Card, the event's sponsor.

During the credit card issuer's in-house hackathon held in October last year, the young employees suggested a collaboration with the nation's largest e-book platform provider Millie's Library to make an audio guidebook telling the story behind Queen.

Hyundai Card accepted the idea and renowned music critic Bae Soon-tak participated in the project as a "docent."

The company said the idea from millennials was a big help to its project team in charge of planning the concert, because the team was looking for various ways to promote the event.

Hyundai Card associate Choi Seok-won, who proposed the idea, said: "When I changed my career to marketing recently, I was uncertain of my ability for planning, but the hackathon made me brave."

This is not the only example that shows the important roles of the card firm employees born after 1980.

Hyundai Card has the "Millennial Board," which allows young employees to have direct communication with top executives.

The employees meet with the executives at least once a month.

Topics they discuss range from ideas about new businesses to systems of their company, difficulties in their work and personal matters such as career paths.

Hyundai Card has accepted some of their ideas.

For example, the board members came up with an idea of running the "annex to Hyundai Card Da Vinci Motel," a disco club which opened in October on the sidelines of the "Da Vinci Motel" event that presented performances and talk shows by prominent figures in the nation's culture industry.

This allowed over 5,000 visitors to enjoy various finger foods, photo zones and music from DJs.

"I realized that I can be more confident in my work when I am authorized and cut the red tape," said Hyundai Card associate Ma Min-kook, who proposed the idea. "I was able to do this work more efficiently, because I was able to make direct proposals to the supervisor of the event."


Park Jae-hyuk pjh@koreatimes.co.kr


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