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Museum comes alive through media art

'Jong Jung Dong ? Dong Jung Dong' by Lee Ye-seung shown on the media screens of the COEX Artium. Courtesy of Seoul Foundation for Arts and Culture
'Jong Jung Dong ? Dong Jung Dong' by Lee Ye-seung shown on the media screens of the COEX Artium. Courtesy of Seoul Foundation for Arts and Culture

By Kwon Mee-yoo

Traditional Korean objects such as ceramics, clay dolls and small wooden tables come alive through vivid media art displayed on the media screens of the COEX Artium in southern Seoul.

The display is artist Lee Ye-seung's "Jong Jung Dong ? Dong Jung Dong," and is part of the Seoul Foundation for Arts and Culture's Seoul Media Art Project.

The Seoul Media Art Project is a public project organized in cooperation with Amorepacific's signature luxury brand Sulwhasoo.

Sulwhasoo holds the Sulwha Cultural Exhibition every year, reinterpreting Korean traditional culture from a modern perspective as part of the company's social contribution efforts. The Sulwha Cultural Exhibition 2020 is themed "Screen, the overlap of traditions and modern society," providing a glimpse of tradition juxtaposed against urban scenery through digital technology.

"Jong Jung Dong ? Dong Jung Dong" was the winner of the project along with Pivotal Lab's "Pivotal Tree," which was unveiled last month.

'Jong Jung Dong ? Dong Jung Dong' by Lee Ye-seung shown on the media screens of COEX Artium. Courtesy of Seoul Foundation for Arts and Culture
'Jong Jung Dong ? Dong Jung Dong' by Lee Ye-seung shown on the media screens of COEX Artium. Courtesy of Seoul Foundation for Arts and Culture

Shown on Korea's largest outdoor LED screens, "Jong Jung Dong ? Dong Jung Dong" comes from the traditional Korea concept of "jeong-jung-dong," or movement in stasis. At first, flat, still images of various museum objects appear and soon they start to shift between 2D and 3D and move around and turn into different shapes.

"I wanted to portray the Eastern philosophy and spirit while borrowing traditional Korean patterns and objects. I hope those who see this artwork can experience the state of mulailche, or becoming one with an object, instead of being confined to the role of a passive viewer," Lee said of her work.

In addition to the LED screen, visitors can also scan QR codes nearby to view the images via mobile phone. Using augmented reality (AR) technology, the images are layered on top of the physical space of Samseong-dong.

"Jong Jung Dong ? Dong Jung Dong" will be screened through Jan. 28.


'Jong Jung Dong ? Dong Jung Dong' by Lee Ye-seung shown on the media screens of the COEX Artium. Courtesy of Seoul Foundation for Arts and Culture
'Jong Jung Dong ? Dong Jung Dong' by Lee Ye-seung shown on the media screens of the COEX Artium. Courtesy of Seoul Foundation for Arts and Culture

By Kwon Mee-yoo

Traditional Korean objects such as ceramics, clay dolls and small wooden tables come alive through vivid media art displayed on the media screens of the COEX Artium in southern Seoul.

The display is artist Lee Ye-seung's "Jong Jung Dong ? Dong Jung Dong," and is part of the Seoul Foundation for Arts and Culture's Seoul Media Art Project.

The Seoul Media Art Project is a public project organized in cooperation with Amorepacific's signature luxury brand Sulwhasoo.

Sulwhasoo holds the Sulwha Cultural Exhibition every year, reinterpreting Korean traditional culture from a modern perspective as part of the company's social contribution efforts. The Sulwha Cultural Exhibition 2020 is themed "Screen, the overlap of traditions and modern society," providing a glimpse of tradition juxtaposed against urban scenery through digital technology.

"Jong Jung Dong ? Dong Jung Dong" was the winner of the project along with Pivotal Lab's "Pivotal Tree," which was unveiled last month.

'Jong Jung Dong ? Dong Jung Dong' by Lee Ye-seung shown on the media screens of COEX Artium. Courtesy of Seoul Foundation for Arts and Culture
'Jong Jung Dong ? Dong Jung Dong' by Lee Ye-seung shown on the media screens of COEX Artium. Courtesy of Seoul Foundation for Arts and Culture

Shown on Korea's largest outdoor LED screens, "Jong Jung Dong ? Dong Jung Dong" comes from the traditional Korea concept of "jeong-jung-dong," or movement in stasis. At first, flat, still images of various museum objects appear and soon they start to shift between 2D and 3D and move around and turn into different shapes.

"I wanted to portray the Eastern philosophy and spirit while borrowing traditional Korean patterns and objects. I hope those who see this artwork can experience the state of mulailche, or becoming one with an object, instead of being confined to the role of a passive viewer," Lee said of her work.

In addition to the LED screen, visitors can also scan QR codes nearby to view the images via mobile phone. Using augmented reality (AR) technology, the images are layered on top of the physical space of Samseong-dong.

"Jong Jung Dong ? Dong Jung Dong" will be screened through Jan. 28.


Kwon Mee-yoo meeyoo@koreatimes.co.kr

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